Cookies are small text files that websites use to remember information about you. They’re stored on your computer and can only be accessed by the website that created them or your web browser. It is possible to change the cookie settings of your browser to allow or block cookies depending on your preference.
This website uses a number of different cookies depending on how you use the website:
|This cookies are set by this website and is essential to provide visitors with the information they request as they navigate through the site.|
|These cookies are set by Google Analytics and are used to collect information about how visitors use our site. We use this information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.|
The cookies that are used for Google Analytics in order for us to understand what content people find useful, and for us to then provide better content on the website. This information is collected in anonymous form and includes information such as visits to the site, how you arrived at the site and what pages you visited. If you wish to opt out of this then follow this link https://tools.google.com/dlpage/gaoptout.
You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.
Our organisation utilises Force24’s marketing automation platform.
Force24 cookies are first party cookies and are enabled at the point of cookie acceptance on this website. The cookies are named below:
|F24_autoID||This is a temporary identifier on a local machine or phone browser that helps us track anonymous information to be later married up with f24_personid. If this is left anonymous it will be deleted after 6 months . Non-essential, first party, 10 years, persistent.|
This is an ID generated per individual contact in the Force24 system to
be able to track behaviour and form submissions into the Force24 system
from outside sources per user. This is used for personalisation and
ability to segment decisions for further communications. Non-essential,
first party, 10 years, persistent.
They allow us to understand our audience engagement thus allowing better optimisation of marketing activity. The information stored by Force24 cookies remains anonymous until:
Our website is visited via clicking from an email or SMS message, sent via the Force24 platform and cookies are accepted on the website.
A user of the website completes a form containing email address from either our website or our Force24 landing pages.
The Force24 cookies will remain on a device for 10 years unless they are deleted.
We also use similar technologies including tracking pixels and link tracking to monitor your viewing activities
Device & browser type and open statistics
All emails have a tracking pixel ( a tiny invisible image ) with a query string in the URL. Within the URL we have user details to identify who opened an email for statistical purposes.
All links within emails and SMS messages sent from the Force24 platform contain a unique tracking reference, this reference help us identify who clicked an email for statistical purposes.