Posted in News on 3 Apr 2012
From May 2012, the new EU Cookie Directive is due to be enforced. A 'cookie' is simply a way for a website to remember things that a browser has done, whether it is clicking particular buttons, reading certain pages or logging into websites. The EU Cookie Directive is now asking that for any site where a cookie is not crucial to the functionality, such as any e-commerce site where a visitor logs in and browses different pages, then the website must ask the visitors permission to use cookies during their session.
To incorporate the new law into a website, some will opt for a 'pop up box' asking visitors permission to use cookies on their site. However, as it stands, Ad Words currently rejects any adverts that take the visitor to a pop up box before reaching the landing page. It will be interesting to see how websites will overcome this challenge.
If you are a law firm with a website you will be affected! Like us, you may not know a cookie from a garibaldi (!) so we have made some enquiries. Call Clare on 01244 335 361 or email clare@prodo.com and she will be able to talk you through the process. Mention us, and she will keep the price down and the queue short.